20 Tips On How To Build An Online Course And Earn Passive Income

20 Tips On How To Build An Online Course And Earn Passive Income

Contrary to popular belief, building an online course isn’t too expensive or difficult. It is, in fact, a great opportunity to build a great asset.


This can be useful for those who are experts (or even adept) in certain things and trying to get the most out of their skills while working remotely.

Since the consumption of online media is also on the rise, learning how to build an online course and earn passive income from it makes sense.

With a plethora of platforms and topics available, educators can strut their knowledge and earn some money at the same time.

Online-media consumption is at an all-time high and a well-made online course can produce passive income for years to come.

20 Tips On How To Build An Online Course

In this article, we discuss 20 tips on how to build an online course and monetize it.

1. Choose Something Relevant (Or Something You’re Good At)

It should ideally be both. A quick run-through of the most popular online courses can help you determine this.

If your skills align with one of these courses, great! If not, then build an online course about something you have knowledge about.

It boils down to adding value, at the end of the day. If your talent for making a niche art-form can add value to people’s lives, then they will purchase it.

2. Choose The Right Platform (Or Multiple)

If a platform doesn’t have exclusivity restrictions, put your online course on multiple platforms for high accessibility.

However, overspreading can cause a bit of cannibalism, or worse- consumers thinking that your course isn’t relevant to the platform of choice.

Udemy is a vastly popular option for creators of just about anything. It is a marketplace in which you can find courses on topics ranging from programming to stand up comedy.

However, there are a plethora of other options available to online creators and educators and exploring those is a good idea.

3. Build A Summary Of Your Online Course

A summary can help you streamline your online course and make it more accessible. You might know everything about baking, but your students may just want to learn how to bake cookies.

A summary will help them know what the course is about and if it is useful for them.

4. Have A Course Plan Ready

This goes hand-in-hand with the point of summarizing. An online course is like a semester-long class on repeat. Therefore, like most offline educators, you need to divide your classes accordingly.

Know exactly what you are going to cover in each class, and don’t offer too much or too little unless there is sound reasoning behind it.


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5. Use Your Smartphone As A Camera And A Microphone

Two smartphones or maybe one smartphone is good enough to record quality video and audio for your course. Ensure that there is no background noise or disturbances when you’re recording.

Nothing beats a DSLR and an external microphone, but you may not have access to it during times of crisis. With a little tact, you can record a professional online course and ensure a great experience of your students.

6. Script Your Course

When it comes to building a professional online course, you can’t just wing it. Aside from the obvious uhhhhs and ummms that you can edit out.

However, pure improvisation can cause you to miss out on important details that you will have to either reshoot or ‘fix in post’.

The latter is used as a joke in the film community, the former is both time-consuming and can be expensive if you are paying an external vendor/ service provider to make your online course videos.

7. Don’t Settle For The First Take

When you’re recording your course, you might be tempted to settle for the takes with minute errors.

On the macro level this is a bad strategy because while one or two speech/content errors are easy to ignore, a collection of them will only lead to bad reviews and an overall poor online course.

Also, multiple takes help during editing. Sometimes the camera and the microphone capture what you cannot see or hear. Best to always have a backup.

8. Price Your Course Accordingly

This is not a problem if your platform of choice is subscription-based.

Pricing should be based on both competition and what/how much you’re offering. Don’t undersell or oversell yourself.

Pro tip: Study a few existing courses on the platform and notice if all the online courses are as detailed as yours. If not, then you can chop up your course in two and sell them as two levels.

9. Interact With Your Students

This is a lot easier when teaching live. However, there are options for pre-recorded courses as well. Giving your students project files, homework assignments can be a great start.

Furthermore, investing in a platform that promotes teacher-student interaction can be beneficial.

If such a platform isn’t your final choice, simply share an email address that students can use to contact you.

10. Invest In An Editing Software

If you are editing the videos by yourself, then you’ll need an editing software. Given these times, Adobe has offered its entire Creative Cloud suite for free, for two months to existing subscribers.

Final Cut Pro X is free for every mac user for 90 days, if not availed already.

Besides that, software such as Shotcut and Blender are open source and entirely free. If you don’t know how to edit videos, it’s a great time to pick up an online course and learn.

11. Outsource Some Work To Freelancers

If you don’t know how to edit, outsourcing to freelancers can be a viable option. It’s great if you know a local editor and an audio mixer. If you don’t, websites like Fiverr and Guru can be of great help.

12. Get A Logo

You need to brand yourself to stand out from the crowd and it’ll be great to add more authenticity and professionalism to your online course. You can explore logo designing or can reach out to freelancers.

13. Look Beyond The Lecture Format

Lecturing, especially on technical subjects, can bore your potential students. An excellent way of teaching is by building a project along with your students.

A program on Udemy, for example, teaches students to code by making them build a video game. 

Other ways can be by getting guests to your classes, or by gamifying some assignments.


Starting An Online Business? Build It On .Online!


14. Make Your Course Relevant

Stay with the times. Your knowledge on 80’s marketing might make for a great history class, but it cannot be sold as an online course in marketing.

This example is hyperbolic but stands true. Do a bit of research and provide the latest examples and data. Moreover, keep updating your online course so that it stays relevant.

15. Make Accessible Presentations & Share Them With Your Students

Make presentations to supplement your course. Most slides should only contain the key points so that the students can focus on what you are saying, rather than what’s written.

At the same time, make your presentation resourceful enough for your students to revise off of them if they need to after they are done viewing your class.

16. Invest in A Green Screen

A green screen can add dimensions to how you teach. Much like a real classroom, you can simultaneously be on the screen while your students look at the presentation.

You can also show your own output/project files to the students as they hear you talk about a particular topic. 

A green screen can be invaluable if used correctly. Best of all, you don’t need a professional green screen if you don’t have one. A clean, ironed plain green bed sheet will do the job.

17. Test Your Idea

Testers play levels in a video game over and over to see if there are any flaws with them. You don’t need to do that. But a small test market will help.

Ask friends, family, colleagues, neighbors, or anyone interested to try out your online course. People you are comfortable with will point out the excessive content, the unfunny jokes and the course’s ability to engage and retain students.

18. Create A Marketable Landing Page

Most online course marketplaces have individual landing pages for classes. This is the gateway to your class and your choice of words will cause students to establish a certain impression of you. 

Introduce yourself and your content as concisely as possible. You can also go the extra mile and make a small video summary if the platform allows. Every additional effort will help in converting potential students into permanent ones.

19. Market, Market, Market

Ask friends to promote word of mouth, promote it on your social platforms through social media automation, and have referral options/ coupons for students. A vital step to eventually getting students is for them to know that your online course exists.

Having strong content is obviously the first step, but strong digital marketing can help create visibility for yourself which is also very important.

20. Create Excitement During The First Class

This is especially true for project-based online courses. Displaying the output of going through this course from the start to the finish line can get students excited enough to stay with the course until the end.

Retention is important because half viewed classes neither get recommendations nor reviews. You want both in order to get steady, passive income from your online course.

75+ Online Courses To Take Inspiration From And Create Your Own

Here’s a comprehensive list of individuals and businesses who’ve built their own online course. Along with the tips mentioned above, this resource could help you get started with building your own successful online course.

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In Conclusion

With all this additional time available to us, it is important to keep adding on to our skill sets and staying productive. 

An online course is a great way to both spread out our talents as well as test the limits of our own knowledge. This can also be a great supportive asset if you’re planning on taking your business online.

You are not only revising what you know but also learning how to communicate it effectively to the rest of the world. 

While it may require a bit of planning and a lot of work, once completed, an online course can help you earn passive income for months, if not years.

This list is a good place to start when creating your first online course.

Starting An Online Business? Build It On .Online!

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20 tips on how to build an online course and earn passive income