Content Marketing For Online Business - The Complete Handbook

Content Marketing For Online Business – The Ultimate Handbook

When it comes to marketing your online business, there are multiple ways to go about doing it. However, the most effective and long-term avenue to go about marketing your online business is to channel your efforts towards content marketing.

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Why is content marketing so important? Well, content marketing is the basis of SEO and organic marketing. And the only way to win at online marketing, in the long run, is to rank high on search engines.

However, unlike popular belief, content marketing isn’t restricted to writing blogs or creating infographics.

Content marketing includes YouTube videos, podcasts, and any other activity that helps to optimize your website or business name to enjoy a better SEO rank.

For an online business to succeed today, it needs to have a strong footing in content marketing. In this article, we’ll look at content marketing for small businesses from all the different angles such as:

  1. 5 ways content marketing can help grow your online business
  2. 14 actionable content marketing tips for small business
  3. 5 tips on how‌ ‌to‌ ‌create‌ ‌strong‌ ‌blog‌ ‌content‌ ‌that‌ ‌stands‌ ‌out‌
  4. 10 new and improved interactive content ideas to boost your small business
  5. 7 reasons not having a content plan sets your small business back
  6. 7 content marketing examples to take inspiration from
  7. 450+ Content Marketing Services That You Can Hire Today For Your Online Business

5 Ways Content Marketing Can Help To Grow Your Online Business

Here are 5 ways on how you can use content marketing as part of your overall online marketing plan to grow and promote your online business:

1. Write Relevant Blog Posts

The basis of successful content marketing for small business depends on writing blog posts that are value-driven and relevant on a frequent basis.

The topics you write about should be relevant to the nature of your business, the products you sell, and based on what your customers and users are searching for.

Value-driven blogs that impart useful information go a long way to connect with your users and to attract new audiences that are relevant.

This is especially true if the content you post addresses a subject that people want to learn about.

The biggest advantage behind writing blog posts is to rank for long-tail keywords that your business website might not be able to rank for otherwise.

For instance, if you run an online shoe store, publishing a blog post titled “5 Sneakers You Can Pair With Formal Wear” is a great way to attract anyone looking for sneakers that double up as formal shoes.

Frequently publishing value-driven posts like “Tips To Select The Perfect Running Shoes” will do well in terms of keywords and to strengthen SEO.

In this video, Stefan from Project Life Mastery shares with you some content creation strategies:

 

2. Include SEO-Driven Product Descriptions  

Another way to go about content marketing is to include a compelling product copy on product pages for your products.

If you are selling products online, then a smart way to incorporate content marketing is to include short, keyword-rich, value-driven product descriptions.

Doing this will help your product pages to appear in more searches and to rank high for a specific set of keywords pertaining to the nature of your product and your core competency.

For your online shoe store, your product pages should appear on Google’s search results for “men’s running shoes”.

The best way to do this is to identify a set of relevant keywords and use them in your product description’s body, title, and alt-text of the product’s images.

3. Write Guest Posts 

A great way to go about content marketing for small business is to write blog posts for other websites from the same industry as you.

The idea here is to get your content published on a website that enjoys a higher authority and a high volume of traffic that is relevant to your business.

Start by searching for websites that are ranking high for keywords that you want to rank for and then approach them about writing guest posts.

You don’t necessarily need to write a blog or content piece; you can ask them to insert a link to your own blog or to include your infographic or YouTube video or your website link.

The idea behind writing guest posts is to attract backlinks from authentic websites which will help to improve your website’s SEO rank.

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4. Build Your YouTube Presence

YouTube is regarded as the second largest search engine after Google. With over a billion active users on the video media platform, YouTube marketing has tremendous potential to market online businesses.

With so many active users on the platform, there’s a high chance that your target audience is already looking for you there.

The key to use YouTube as a content marketing platform is to consistently upload high-quality videos and to optimize them by inserting the right keywords in the description and using clickbaity titles.

5. Include An Optimized FAQ Page

By including a keyword-optimized FAQ page that addresses all the most asked questions and common queries that your visitors or customers have is a great way to get your business website to rank higher on search engines.

Include answers with relevant long-tail keywords and key phrases that will help to drive relevant traffic to your website.

14 Actionable Content Marketing Tips For Small Businesses

Content marketing is the process of creating content to increase your website traffic, boost sales, attract new customers, or simply increase your brand awareness.

You can create content in multiple formats depending on your needs. For example, you could create images and videos for your social profiles; text, and infographics for your blog and newsletter; you could also share a presentation on Slideshare.

If you are new to content marketing, it might seem overwhelming in the beginning. However, the more you try, the more you’ll learn and the better results you’ll produce.

Mentioned below are 14 actionable content marketing tips that you can start using today.

1. Maintain Your Brand Voice

Every brand has a unique voice–it’s how it communicates to its users. This could be funny, witty, serious, formal, or friendly. This voice needs to be consistent across your website and all other communication.

Having a consistent brand voice is essential for users to identify and relate to your brand. Ensure that all your communication, be it blogs, websites, social posts, or newsletters, all need to have the same voice.

2. Filter Your Content And Publish The Best Ones

A user is highly exposed to multiple pieces of content from multiple brands in a day. Given their small attention span, if your content does not grab the user’s attention, then it’s a missed opportunity.

Add some texture to your content. Share infographics, videos, images to engage your users. Brainstorm a couple of topics and create a variety of content around it and ensure the content you post is of top-quality.

3. Regularity And Consistency

Consistency is key when you’re thinking about content marketing for small business. Building an audience is important, but what is equally important is to maintain your audience.

Irregularity can chase them away. Decide on the days and times when you would be publishing content and stick to it. That way the audience knows when to expect something from you, and looks forward to it.

For instance, if you fix Mondays for blog posts, Wednesdays and Saturdays for Facebook posts, Thursdays, and Sundays for Instagram posts, and Fridays for YouTube, then maintain that schedule.

4. Analytics s Key

Use online analytics tools such as Google Analytics or others, to understand how your audience is reacting to your content. For example, are they opening your emails, or are your social posts directing people to your landing page.

You could study your audience’s reactions through your analytics, and take corrective measures to fix the non-performing content areas. You could also use analytics to identify your top-performing content and improve it to get better conversions.

5. Work With Influencers

Get in touch with influencers that are relevant in your industry, and find opportunities to collaborate with them. You can either create content with them or ask them to create suitable content for their audience highlighting your brand.

Your content is going to build a certain amount of audience for you, but working with influencers could fetch you a whole new set of audience. It’s a great way to showcase your brand in front of a huge potential audience.

Influencer marketing can easily be blended with other content marketing tips to further amplify your message.

6. Timing Your Posts

Every platform has a high traffic time and low traffic period, and you must leverage that. One of the most talked-about content marketing tips is to time your posts well.

Use the platform analytics to understand when the traffic peaks and ensure you schedule your best posts during that time.

Say, your Twitter followers are most active on Friday evenings, then ensure you share your top tweets during that time.

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7. Keyword Research

One of the most effective content marketing tips to reach a wider audience is by using the right keywords to rank better in search engine results.

For instance, decide the keywords you want your content to rank for and find the phrases with high volume but low difficulty level. Make sure you optimize your content for that keyword and share it.

Over a period you’ll notice your content ranking for that keyword.

8. Content Repurposing

Creating new content on a daily basis tends to get difficult especially if you have a small content team. One of the best tactics here is to pick your top-performing content and repurpose it.

For instance, a blog that worked well before can be converted into a video and shared on YouTube. Since your audience was interested and engaged with your blog post, it’s highly likely that your video will gain good traction too.

Similarly, if your audience like an educational or informative video of yours, you can create a detailed ebook on the topic, and share it with your audience.

9. Video Content

85% of all internet users in the United States watched online video content monthly on any of their devices.

YouTube is not only a social media platform but the biggest source for video content. Therefore, creating videos that highlight your products and services can go a long way in engaging with your audience.

For example, you can create tutorial videos of your product, descriptive or unboxing videos, and sometimes just educational videos about important topics in your industry.

10. Guest Blogging

Guest blogging is a symbiotic relationship between bloggers and publishing platforms. You can invite influential bloggers to write for your blogs. That will give you fresh content and also attract their audience to your blog.

Alternatively, you can contribute your posts to other blogs. Since a completely new audience will be reading your blogs that way, they might start engaging with you.

11. Backlinking

The quality of your backlinks is a reflection of the quality of your content offering, making you all the more trustworthy in the eyes of search engines.

When other websites provide a link-back to you, it essentially means that they vouch for your content and rely on your reputation to bolster their own. For search engines, this means that your website is deserving of prominent visibility in user search results.

The more backlinks you earn, the better your quality of content and search rankings.

12. Set Actionable Goals

Creating content isn’t necessarily the hardest part of content marketing for small business (believe it or not). The content creation strategy relies heavily on clear and defined goals – this is what so many startups find challenging.

Figure out how success can be evaluated meaningfully. Decide on what the main success metrics will be and go from there. 

What’s the ultimate objective? What do you want your content marketing efforts to achieve?

Let’s say, for instance, that you want to be a leading authority in your industry. Well done. You’ve got a goal in mind.

Now stay focused and do what it takes to achieve it. You could, for example, consistently create and publish blog posts on various topics related to digital transformation.

It is also important to try and ensure that you can measure your goals. This gives you the chance to find out what works, and what can be improved.

It also has a positive effect on psychology. If you can see the results of your hard work, it prompts you to keep growing and to push harder. You get to feel a sense of fulfillment.

13. Reach Out And Get Featured

Getting a shoutout from an established platform or having a reputable media outlet mention your company can be really good for business.

From a content perspective, it allows you to collaborate with parties outside of your immediate sphere, which does wonders for exposure.

Appearing in different interviews can give your startup a significant boost in terms of brand awareness.

You can create a buzz around your startup by talking about the latest trends, insights related to your industry, and presenting yourself as a problem solver.

So, reach out to magazines, local radio channels, podcast hosts that carry out interviews with guests. Also, engage with a lot of online publications that interview budding startups. You can write them an email pitch to check if they are looking for guests.

14. Utilize Content Marketing Tools

You need to tap into what people in your industry are talking about to create effective and shareable content.

  • What problems need to be solved?
  • What kind of help are they seeking?

Fortunately, a number of software options are available to help you with this.

There are plenty of great content marketing tools out there that can help keep you in the loop about what’s happening in your field.

It’s important that you retain a sense of relevance when it comes to content creation because it lines up with how online algorithms function and how audience behavior works. People are looking for fresh stuff, always.

Use tools to research keywords that you can incorporate into your content, blog posts and articles, because this tactic can help you gain ground with regards to Search Engine Optimization (SEO), pushing you further towards that first page of Google.

Pay attention to others in the industry.

  • What are they doing?
  • How are they creating content and why are they creating them the way they do?

Seek out inspiration from trends in industry circles. You can use analytics to measure metrics related to different posts and pieces to see which ones are performing best.

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5 Tips To‌ ‌Create‌ ‌Strong‌ ‌Blog‌ ‌Content‌ ‌That‌ ‌Stands‌ ‌Out‌ ‌

Blogging is all about getting yourself, your expertise, or your business out into the world. Here are 5 ways you can create exceptional blog content that stands out.

1. Identify Your Audience

The first stage in coming up with ideas for blog post topics is considering your audience. Set yourself in the shoes you imagine to be the ideal reader for your blog.

Think about what questions they might have about your blog topic in general. If you have readers already, check their responses on the posts. 

You can find out what pertinent topics they’re interested in, or issues they’d like to solve. With digital transformation now likely a part of life in many organizations, analyzing data is a core component.

You can also use the analytics of your blog to consider subjects that might be relevant to your readers based on their geography, language, browsers, or devices they are using.

For your blog, marketing people are important as are other forms of content. If you have distinctly different viewers that you try to reach, consider creating more than one blog and marketing content related to them.

2. Simplify Your Posts

It’s no mystery the Internet’s changed the way we read it. But it is not only online reading that causes people to drop in their attention span; it is also how we access the internet.

More than half of all internet traffic was conducted on a mobile device in 2018, and that rate is expected to continue to rise exponentially in the coming years.

Those small mobile screens are not suitable for reading large blocks of tiny text. Easy-to-read and skim sections with bullet points are always appreciated by mobile users, in particular.

Brands that want readers to engage with their content need to break up content into easy-to-read blocks and incorporate design elements that make it simpler to consume content.

3. Build A Strong Content Marketing Strategy

Multiple parts come together to make a good marketing plan for content. Start by planning the marketing events for the year for your organization, and use public holidays if necessary.

The aim is to create hooks around which your content can be developed.

Consider annual events that apply to your product offering in addition to seasons and holidays. Include relevant trade shows and conferences, and participation in social media.

Decide which key content offers you will be creating such as conference talks, ebooks, and webinars based on the events selected in your promotional calendar.

4. Maintain Consistency In Branding

Make sure your audience is able to associate your content with your organization. Colors, tone, text presentation, sounds, language, and visual representation are amongst the elements to consider.

5. Consistency Is Key

If you’ve been around the block, you know there are two very crucial Cs to blogging: content and consistency. These skills are perhaps the most important key to success. 

It has been shown that marketers who give priority to blogging efforts are 13 times more likely to see positive ROI. That is an enormous deal. Consistency is a vital component of those initiatives.

10 New And Improved Interactive Content Ideas To Boost Your Traffic

A traditional blog, in itself, can be highly effective in gathering audience attention, if the content is unique, polished, and interest-worthy. However, interactive content ideas can potentially take your blog traffic to the next level by increasing consumer engagement and improving customer experience.  

Adding a layer of interactivity can be seen as the equivalent of creating a conversation with your visitors. While comments do help, they aren’t unique, as of 2020.

Furthermore, many people don’t comment on blogs anymore. A simple reason is that there isn’t a reason or directive for them to offer their views–no outcome to their input. 

Maintaining a blog that isn’t attracting any traffic is effort wasted. The key is not just to share content but share interactive content for maximum engagement and a boost in traffic.

Therefore, we’ve listed ten routes that creators can use to make their blogs interactive.

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1. The Bandersnatch Route

While it wasn’t a pioneer of interactive storytelling (Give Yourself Goosebumps, anyone?), Bandersnatch did bring the ‘choose your destiny’ content back into the foray.

The Black Mirror episode allowed viewers to become part of the protagonist’s journey, and not surprisingly, the movie became a hot property for Netflix. 

Bloggers can also adopt a similar approach to their content. It can either be in the form of a written story divided into fragments, or a video series.

Spreading the different pieces of the story across your blog and giving users the choice to choose between multiple routes is an excellent way to create audience retention. 

This is one of the best interactive content ideas that allows viewers to stay on your blog for longer, and potentially visit the same story multiple times to opt for different choices and different ‘endings’.

2. The Radio Host Route

Back in the day (and even today, to a certain extent), phone-in radio shows had considerable popularity. You could dial in and talk to the host and express your views on a certain topic, or simply swoon over a guest celebrity. 

A similar approach can be turned into one of the interactive content ideas for your blog. Podcast heavy blogs, for example, can use this approach and ask their fans to comment live. A live chat with the blogger or guest acts as a reassurance that your viewer’s words will be heard. 

This approach can also be used for live videos. If you have a large enough following, expect plenty of questions, comments, and suggestions. It can be a great way to improve your blog based on viewer feedback. 

3. The Teacher Route: Quizzes, Assessments, and Tests

Surprises quizzes were often the best part of the school, said no one ever. However, they work like a charm online. Quizzes that target pop culture and personality traits, or combine both can drive user engagement greatly. 

Quiz takers often post their results in the comment sections and take the quiz multiple times to get the answer they want. Implementing assessments and quizzes can be one of the interactive content ideas that you try this year. 

Websites such as Buzzfeed have built a reputation off of creating excellent quizzes, but smaller blogs can also indulge in this route if they create quizzes that target their audience effectively.

Instead of aiming for generic quizzes and assessments, use data to know what your audience wants and build content off of that.

4. The Fantasy Football Route

60 million people play fantasy sports. Let that number sink in. The primary driver of fantasy sports’ allure- being able to create your own squad can also be modified into one of the cool interactive content ideas. 

If your blog runs on pop culture, for example, you can ask users to create a team of their favorite characters from movies or television, based on a list you provide.

These are akin to the Instagram posts that have a list of popular faces from a certain genre, and ask users which 2-3 out of the mentioned would they have on ‘their side’. 

While it works excellently for pop culture, this interactive content idea can also be extended to just about any type of blog with a good following. If you have a dedicated viewer base who knows the ‘lore’ of your blog, then making lists such as this should be a cinch. 

Interactive content ideas such as this allow your users to compare teams, and even voice their dissatisfaction at some popular figures being omitted from your pre-made list. All of this drives engagement and interactivity, which is excellent for your blog.

5. The Crowdsourcing Route: User Generated Content

Platforms such as TikTok and Instagram have built a living off of user-generated content (UGC). Interactive content ideas such as this work twofold;

  1. It allows your viewers to interact with you by submitting their work and
  2. It allows your viewers to interact with each other, by commenting on each other’s submitted work. 

User-generated content also gives your blog a content bank that it can rely on. If a lack of submission is an issue, creating an incentive around it such as rewards for the best/most popular content can incite more of your users to participate. 

It is also an excellent way to also check how your users feel about you/ your content. Submission of fan art and fan-fiction can get you into the heads of your viewers where they want your stories are taken and how they view your characters. 

While most of this holds true for blogs that deal with fiction, every type of blog has its derivative UGC that it can benefit from–recipes, woodworking ideas, sample business plans, etcetera are just a few examples of what your fans can contextually submit.

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6. Draw Inspiration From Others

Reading other niche blogs will give you lots of ideas. You’ll sometimes notice things the author hasn’t detailed enough or you can take an idea and apply it to another area.

You’ll read a post about how to drive Twitter traffic, for example. You could write one about getting Pinterest traffic.

A great way to get inspiration and fresh ideas are by signing up for a free RSS reader like Google Reader. Then use the search option for Google Blogs, and search for blogs relevant to your product or service, such as Technorati and Blogcatalog.

Simply subscribe by clicking on the RSS feed and adding it to your reader when you find what you’re looking for.

7. Use A Top-Down Approach

If you want to develop a good marketing funnel for social media, a good way to create your content would be to start at the top and then make your way to the bottom. But, what does that mean exactly?

It means making a rough blueprint or choosing a theme that you will be able to follow regularly. When you do this, you can work on the details to bring some finishing touches to your content.

The reason this is a better option is that typically it’s easier to come up with ideas once you’ve got a subject. It also serves as one of the best sales strategies on the increase.

This is a great way to improve sales techniques and to have a better presence in social media. No matter what you do, you can use that strategy. Think of a brand-related topic that will find interesting to your audience, then work out the details.

8. Get Your Team To Chip In

Encourage employees to make a contribution to your blog by writing posts about a topic of industry interest.

Ask your sales and customer service teams about their most frequently asked questions, then write blog posts about the solutions. It can be a great tool to create a simple blog template for employees to use to eliminate any objections to writing a post.

9. Go Trend Hunting

Of course, many people like to stay on top of the current events and trends taking place within their industry. Have a goal of staying on top of trending topics so you can always create content ideas that your audience loves.

Make it a habit to do research on everything that is happening in your niche. It’s a lot easier to keep track and stay informed with the right tools.

Use Google News to find popular keywords that will give you the most up-to-date information about that topic. Recent information about any topic you choose is updated around the clock.

10. Find Problems And Solve Them

Some of the most popular blog articles focus on solutions. How many times have you clicked on an article regarding a “how-to”? Great blog articles help readers solve a problem.

The best way to create such an article is to draw up a list of problems. Which is your industry’s biggest challenge? What kind of daily hurdles do you try to overcome in your niche? What unique problems are you tackling?

Those conundrums contain blog fodder. Don’t just talk about that issue; solve it! Everyone wants to do away with pain points. If you can put forward a solution successfully, then you’re well ahead of the game.

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450+ Content Marketing Services That You Can Hire Today For Your Online Business

Listed below are more than 450 content marketing services that you can hire today to boost your online business.

7 Reasons Not Having A Content Plan Sets Your Small Business Back

A content plan is like a scaled mind map. It helps you decide what kind of content your company is creating, what direction said content is going towards, and for how long.

The plan acts as the fulcrum to understanding your target market, aka your content audience. With time, as your company grows in size, so does your target market.

Failing to understand and plan for your audience is like trying to sell oranges to someone who wants apples. It just doesn’t work out.

A content plan lets you gauge how your audience is responding to different types of content formats, topics, the kind of social media platforms, and, most importantly, your products and services.

If the content is the gateway to your business, a content plan is how polished and appealing that gateway looks. Nobody wants to walk into a rusty, beatdown gate – in the words of Sarah Lynn, “That’s too much, man”.

In this article, we look at seven reasons why not creating and adhering to a content plan can act as a detriment to your business.

1. Your Content Is Shallow

Part of making a content plan is understanding your customers.

  • What’s worked for them in the past?
  • What products/services do they like best?
  • Where do they come from and what are their interests?

These are just a few of the questions a marketing team asks when they create a customer persona. Combine that persona with buying patterns and you’ll have a good idea of what your message should be.

The opposite of this is just a hodgepodge of content that sometimes works and sometimes doesn’t. You may have an idea or some knowledge about what to create.

However, if you lack planning, most of your content might either end up looking rushed or just ‘made on the spot’. Your readers are smart and once they realize that you have nothing substantial to offer, you may lose credibility.

Loyal customers may come back if your product and services are solid. However, shallow, uninteresting content is like putting a closed sign for new customers to walk in.

Just in Time might be an excellent production strategy, but it doesn’t work when it comes to content.

2. You Miss Out On Important Events

Sure, everyone knows when Valentine’s Day and Christmas happen and that they are excellent times to share relevant content. The universality of these events makes them an easy date to market for.

But, what if your target audience feels strongly for Coconut Day (yes, it exists)? If your team doesn’t have a content plan, they might miss some not-so-universal or local days–ones that can be great for engaging your customers. 

Celebrating days that are important to your audience is vital to connecting with them. Lack of recognition of the same can alienate your audience, over a long period of time.

This gets even more complicated if your target market celebrates occasions that don’t have the same dates year to year. Events such as Diwali, Hanukkah, Eid, and more are not celebrated on a fixed date according to the Roman calendar. 

Lack of content planning for such major events can reduce your content, and hence, brand visibility.

3. Your Costs Can Surge

Economies of scale, don’t just apply for mass product purchases. They can also lend themselves to content. Planning allows you to recognize the resources needed for content execution.

With the help of a content plan you can figure out how many employees and freelancers, and of what experience levels, your company will need over the year (or over the marketing campaign).

You will be able to look for specialists, experts, interns, and mid-level employees with a quota and plan in mind. With your current team, your role allocation will be smooth and efficient.

Without a content plan, your situation will be quite the opposite. Last-minute hires, freelancer allocations, and role reversals are expensive.

Proper content planning can save money, time, and resources over the year.

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4. You Lack A Content Bank For The ‘Ifs’

A sporting event finale is the most common example of this. A smart content plan accounts for the date of the finale and both the outcomes.

It is not unheard of to witness David and Goliath stories, sports, or otherwise. Leicester City, for example, beat the 5000-1 odds against their favor to win the 2016 Premier League title. 

A smart content plan often accounts for the creation of content in case such unexpected events take place. These pieces act as a backup and allow the team to create live, relevant pieces, without clogging the flow of content.  

Lack of a solid content plan will do just the opposite. Without proper planning and time management, your team will fail to create relevant and effective content.

As a result, your consumers might flock to, and share your competitors’ content. At the same time, hurried content pieces are usually first-thought and lack the insight to connect with your audience.

5. You Are Not Measuring Your Performance

This happens when you lack a content plan for a long period of time. How do you know your content has been working (or not) compared to last year?

Simply comparing your best performing content pieces year on year, will likely lead to false insights.

Without a proper content plan, you wouldn’t know which metrics to focus on. A plan is usually built on the learnings of its predecessors. You learn to enhance what’s worked and abandon or modify the strategies that didn’t.

Lack of a plan is equal to a shot in the dark. It may land and it may not. Planning is done for sales, research, and development, production, finance, accounting, you name it. It makes sense that it’s done for content, too.

A no-plan strategy isn’t a strategy at all and your team will likely never know what performs well with your audience, which is a terrible trait to have when you are trying to connect with the same people and bring them towards your products and services.

6. Your Team’s Consistency Can Be An Issue

A content team relies as much on its ability to chalk up the idea of the creative, as it does on its prowess to execute the same.

If you don’t have a content plan and your team wouldn’t know what to work with and the result will be a mix of everything.

A plan not only accounts for backups, but it also aligns targets, deadlines, performance and outcome goals, and employee bandwidth. A good content plan almost puts content generation into auto-pilot.

A team with a content plan can account for any inconsistencies in individual performance. A colleague can sub for or help out someone who can’t work on a certain creative.

Sick days and leaves, lack of motivation and creative blocks are all much easier to take care of when you have a content plan.

7. Your Team’s Accountability Can Be An Issue

The pressure to create content without understanding (or even knowing) its objective is equivalent to sheep walking forward without a shepherd. The larger your team is, the more complicated this gets.

Without a guiding plan, most creators will focus on content that has worked for them in the past. What’s worse is that some team members might work on the content that plays to their strengths, rather than focusing on the requirements of the brand.

A funny post on an organization known for its ‘formal’ and ‘corporate’ brand persona, will only confuse the audience.

A content plan unites a team to work towards one goal and teaches them the needs of an organization. It holds people accountable for certain standards. It gives your online platforms and overall messaging a clear definition.

7 Content Marketing Examples To Take Inspiration From

Whenever you’re unsure about what to do, look for inspiration. Here are some of the most successful content marketing campaigns to inspire you while curating content for small business.

1. Switchback Travel’s Image Featured Snippet

Google uses featured snippets to answer search queries on the search results pages itself.

It features them in a box right before the first organic search listing. They are considered important because they attract a significant portion of the traffic from the results below.

A great example of a featured snippet is Switchback Travel’s image, which was displayed on Google when people searched for ‘best-hiking boots’. Even though the search result was an NYTimes article, the featured snippet was from Switchback Travel, leading to their article on best-hiking boots.

Similar to Switchback Travel, you need to optimize the images you use when creating content for small business for search. Optimized images can get your content pieces as a featured snippet even if it didn’t rank high as a regular article.

2. Share A Coke

One of the most successful content marketing campaigns has been Coca Cola’s ‘Share A Coke.’ They took 150 most popular names in Australia and featured them on the bottles.

It got popular with people and everyone wanted to find their names on the bottles. People also started buying the bottles with the names of their friends, so that they could share it with them like the campaign tagline suggested.

This was simply the personalization aspect of content marketing, where Coke built an emotional connection with almost everyone. Besides, just buying and sharing these bottles, they asked people to post pictures with them on social media.

As a result, Coca Cola took the whole market by storm with pictures and posts all over social media. They even started featuring videos of people sharing these personalized Coke bottles with their friends on their official social media handles leading to a vast people of content.

3. Make A Wish BatKid Campaign

Not just a big or small business, but even non-profit organizations (NPO) have to focus on their content marketing strategy to grab the attention of volunteers, donors, etc.

The Make A Wish Foundation is one such NPO that creates special and unique experiences for children suffering from life-threatening diseases like Cancer.

In 2014, Make A Wish Greater Bay Area thought of creating a really special piece of content to grant the wish of a child in San Francisco, suffering from leukemia. His wish was to become Batman, and they fulfilled that by shooting a short documentary featuring him as Batman.

They promoted this documentary all over their social media and every digital marketing channel to create a buzz. Through that they were also able to create huge awareness about their cause, and at the same time fulfilling the dream of a child suffering from cancer.

They connected with their audience on an emotional level, used all forms of digital marketing to promote their content, and even fulfilled their ultimate purpose of supporting the community.

4. GEInstaWalk

General Electric had come out with a very unique content marketing strategy to promote its other businesses such as wind turbines and jet engines. It was rather a campaign for B2B brands.

For their #GEInstaWalk campaign, they had invited six Instagram influencers along with a few of their respective followers to give them a tour of their manufacturing facilities. All these influencers were supposed to take pictures and post them on their social media handles using the hashtag #GEInstaWalk.

As a result, without using paid advertising, GE reached 3 million people with every new tour, and hit a total of 8 million views on their Instagram handle. 

5. Hootsuite’s Game Of Social Thrones

Hootsuite is a social media management tool that is quite popular amongst marketers that post social media content for small business. The HBO Dream and Fantasy show, Game of Thrones had gotten really popular around the year 2015, and Hootsuite took opportunity of that.

The title sequence of the show was really popular amongst its audience, and Hootsuite paid tribute to the show by creating their own unique version of the title sequence. The only difference was that they replaced the names of kingdoms with different social media channels, with a Hootsuite logo in the end along with the tagline, “Unite Your Social Kingdom.”

With this unique video, they were able to grab the attention of a huge audience and make a mark with their creativity. 

6. Burberry’s Kiss Campaign

Burberry has created some great content campaigns, but their best till date has been the ‘Burberry Kisses’ campaign. This content marketing campaign was created to build a buzz around their line of beauty products with a simple premise. You could send a virtual kiss to anyone in the world after choosing a lipstick.

With the help of Google, they offered an image capturing technology using an app that enabled users to press their lips against their screens to create their virtual kiss. 

This kiss then could be sent to anyone anywhere around the world, and Google maps even tracked the route that the virtual kiss took to reach its destination.

The idea was quite innovative and it incorporated their audience’s love for interactive experiences and mobile technology.

7. Grow From Acorns

Acorns is an investing app that helps you round up your spare change from debit card spends, and invest these tiny amounts to create wealth over time.

This approach works great for people who don’t have time to invest or are always short of money to invest it somewhere. Their blog, ‘Grow from Acorns’ is a very effective blog and guides people about how to build wealth over time.

Through their blog, they try to educate their audience about the importance, ways, and various aspects of saving money and converting it into wealth. 

They don’t try to promote their products or services through their blog but only focus on providing value to their audience.

450+ Content Marketing Services That You Can Hire Today For Your Online Business

Listed below are more than 450 content marketing services that you can hire today to boost your online business.

Sr. No. Content Service Description
1 10dollarcontent.com Professional Copywriting Services. Local Landing Pages. Blog Writing Services. Amazon Review Writing. Well researched SEO content. Writing in ALL niches. Professional SEO Writers for All Your Content Needs. We offer quality content at affordable rates. We do the research to provide you with pure quality. We don’t read and rewrite. For just $10, you can populate your site with quality content to please your customers and appease the search engines.
2 4contentmedia.com At 4ContentMedia, we learned from experience how crucial Content Creation, Blogger Outreach and Link Building are for a successful business.
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8 ampmycontent.com Amp My Content is the premier blog to teach you content promotion guides and methods All tested, proven case studies for FREE to take action on today!
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11 article-webcontentwriters.org We are very keen to offer reliable optimized web and blog articles writing services to all our clients on a 24*7 basis. Personal Documents Help. Our writers and editors are trained to offer help with personal content, documents that are confidential in nature. Business Content Writers. We help to develop unique, relevant and keenly researched business papers to our clients when they need such services.
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31 blog.contentreef.com The official blog of Content Reef, the digital marketplace for resell ready content.
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463 webcontentcreation.com Writer, Journalist, Content Specialist, Front-End SEO Strategist. I’ve been a freelance business, travel, food and lifestyle writer for the past 15 years. My passion is helping companies — big and small — grow their audience. If you have something to say or a product or service to sell, I can give your message a platform. Have a desire to write your own blog.
464 webcontentinabox.com Free your hands and let us solve your problems. Are you looking for answers. Do you want to generate more traffic to your website. We know the solution. Are you looking for unique content to showcase your expertise and brand yourself in your marketplace. Do you have difficulty writing content for your website pages, social media, blogs, and advertisements.
465 webcontentzone.com We provide a first class international online marketing service. Our strengths are content marketing, link building , blogger outreach and media buying.
466 websitecontent.org Content is one of the leading ways to build readers, generate leads and start mailing lists for your product or service. Placing content on your site is not enough. Regular article and blog content is the key to keeping your site on the top of web searches. Regular content can be difficult for many online business owners to maintain. Content should be in well written English with high quality information and SEO keyword optimization that matches your sites goals.
467 websitecontent.website Hired your professional content writer. If you need articles, blogs or website content, I can give you well researched, professionally written copy that’s easy to read. I am Joy Ugbechie, a highly experienced freelance Journalist, Writer, Editor and Author with extensive experience and knowledge of editing, interviewing, feature writing, proofreading, copywriting, web content writing, blog writing, commissioning, product description writing, ghostwriting, researching and development.
468 wellnessbloggingcontent.com Wellness Blogging Bundle. Over 500 Wellness Articles PLUS Business Building Bonuses. The Wellness Blogging Bundle includes over 500 articles to use for your blog or newsletter or turn them into a series, an ebook or even an online course. They cover a wide range of wellness topics including:. And yes, you can modify or repurpose the articles for your own personal use.
469 wemanagecontent.com Providing web content management and website design & development services to businesses of all sizes for existing websites or new websites. Management of search engine optimzation, google analytics, blogs and other social media services available as well as online marketing postcards, brochures, newsletters and more.
470 whitbeycontent.com Content Copywriting Services to Unleash Your Happiest Customers * Lori Whitbey, Nashville, Tenn. B2B Copywriter * Content Marketing * B2B Blog Writer * B2B Video Scripts * eGuides * B2B Lead Generation
471 whitelabelbusinesscontent.com Ui/Ux & Print Designer. Hello, I am Kendra, Online Course Creator and White Label Pro. Most small businesses and internet marketers struggle to create quality content consistently. I help small businesses and internet marketers save time by providing them with content that they can use for courses, masterclasses, blogs, live streams, lead magnets and much more.
472 wintrycontentry.com A different kind of Lifestyle Blog
473 woodennickelcontent.com REAL ESTATE + TECHNOLOGY. Content Writing + Digital Strategy. Give the People What They Want. That’s why you need a writer who can illuminate the true benefits you offer your customers. And whether it’s in a blog, a white paper or a brand-new website, give them what they want:. To read without breaking out a dictionary. To feel like they belong. To work with people they trust.
474 wordsbeyondcontent.com We specialize in B2B and B2C content marketing, blog posts, articles, ghostwriting, and marketing collateral. Clients from IBM to the corner coffee shop.
475 xpertcontent.com High quality customized content @ AMAZING RATES. Hire our ghost writers for writing articles,Ebooks,blog posts,press release,SEO,proofreading,Copy writing etc.
476 xpresscontent.com We will create high quality blog posts,buying guides, landing pages, product descriptions, copies and related digital marketing services.
477 yourcontentconnect.com Your Content Connect. Copywriter| Editor | Content Development | Ghostwriting. Blog Post Creation. Assessment & Editing.  Just starting your business and a little overwhelmed. Curious about how to create a website for your private practice.

Final Thoughts

Content marketing can take your small business’s brand awareness to the next level. Use all the above-mentioned content marketing tips, keep experimenting with new ideas, brainstorm with your content team to create fresh content.

Try to repurpose the old content for different platforms, analyze them for their performance, and take necessary actions as per the results.

Remember, the goal is not just to entertain or engage with your audience, but to also educate them with your content, convert them into loyal customers, and build your brand’s value.

Starting An Online Business? Build It On A .Online Domain!

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