Are you planning to take your business online or launching a new product or a new brand or? Are you struggling to find the perfect online identity for your online business? Are you in dilemma because of this name-game muddle? If your answer for each of these questions is yes, then look no further. You’re in the right place!
Naming something can be challenging. Especially if it’s your business. A major portion of naming a product or a brand is to choose a fitting domain name for it. Ideally, you should choose a name that is snappy and memorable.
Your name should be smartly crafted in a way that best describes the essence of your business. However, to add to your woes, most short and slick names on .COM are already taken or supremely expensive.
These roadblocks make finding the perfect online identity seem like a herculean task. Don’t worry though, we have you covered!
In this post, you’ll discover 6 handy tips that will help you choose the perfect identity for your online business.
1) Find a suitable domain extension
Choosing the right domain name extension is pivotal for building a great online identity. For a new online business, you should look beyond traditional domain names such as .COM, .NET, .ORG. Pick a domain name that is more definitive and simpler to understand. For instance, the best way to indicate that your business is now online is to choose a .ONLINE domain extension. The word ‘online’ is understood in almost all languages and is often used as a suffix to search for businesses on the web.
Today, startups are positioned as young, problem-solving, innovative powerhouses that have redefined human lives. From a branding standpoint, this begs an inevitable question - should you opt for a conventional domain name for your revolutionary startup idea? A domain is something that will become an extension of your brand for ever.
2) Select a relevant name
Pick a name that seems like a natural fit for your business. Don’t choose a name that is fancy and intriguing but one that fails to describe what your business is about. For instance, you can choose a simple name for your business and combine it with a relevant extension (relevant to the nature of your business). Take, for instance, www.taste.online, TASTE’s website and marketplace where patrons can order food and experience the brand online. Isn’t that smart?
3) Choose the right keywords
SEO is a critical marketing component and in order to make your website pop up on the first page of search engines, your name and content must consist of the right keywords. Before you develop your website, brainstorm about what you would words you want to be associated with when searched for on the web.
A keyword rich domain name will help you drive more traffic to your website. For instance, a web address such as www.buygroceries.online will attract backlink traction on the anchor text ‘buy groceries online’ and this will give search engines a positive indication about the authenticity of your website. This will help your website to rank higher.
4) Make it memorable
Your online business deserves a name that should be easy to say, easy to understand, easy to remember, easy to spell, easy to type, and one that is free of any lingual errors. Simply put, choose a name that makes a mark for itself. Remember, a name that is captivating stays with people and immensely helps to create a brand. For. e.g. www.bringme.online is an easy to remember URL.
The internet is stormed with over a billion websites! Yes, a billion! This means there are fewer choices of domain names available. Many a times, brands and businesses are in a mad rush to get their website off the ground and they end up settling for a domain name that does them more harm than good.
5) Keep it simple
Pick a name that has a sharp ring to it and is short. Simple and minimalistic names are easier to remember and make for easy recollection. Avoid using hyphens or abbreviations or double letters or numbers. Try the radio test to ensure that you have a simple and uncomplicated domain name. The idea is that people who hear your website name should pick it up instantly. www.remote.online is a perfect example of a company with a simple web address.
6) Do your research
Once you pick your domain name and christen your online business, it’s wise to conduct a thorough and comprehensive research before you actually register it. The last thing you want is a legal tussle over a domain name that is either trademarked or copyrighted or registered by someone else. Trademark violation has some serious repercussions. Better to be safe than sorry!