Choosing an online identity for your business website is a crucial decision. Think about it, your domain name is the first touch point for your visitors to get an understanding of what awaits them when they land on your website. Many business owners think of a domain name as just a web address for their website.
However, picking a domain name is much more than that. Your domain name resembles your brand on the internet and for the most part, it should the same as your brand name.
So, what should you do (or not do) when picking the perfect domain name for your online business? Find out below.
What You Should Do
Pick a name of your choice
If you’ve dug deep and thought far and wide to craft a smart name for your online business, we advise sticking to the brand name. When it comes to choosing a perfect domain name for your online business, there are plenty of new domain extensions to choose from.
And there is a very good chance that the name of your choice is available on them! www.remote.online is a fitting example of an online business using a smart web address.
Pick a Short Name
In case you’re still looking to pick a name for your online business, it is essential to select a name that is short and memorable. A name that is easy to remember and free of lingual errors goes a long way in building a brand.
Also, you must remember that your online business isn’t just competing with competitors from your own industry; it’s wrestling with millions of other brands across numerous domain names.
Are you planning to take your business online or launching a new product or a new brand or? Are you struggling to find the perfect online identity for your online business? Are you in dilemma because of this name-game muddle? If your answer for each of these questions is yes, then look no further.
Pick a Keyword Rich Domain Name
A domain name that is rich in keywords will help your online business to rank higher on search engines. How? For instance, if your URL sports www.carparts.online and if you repeatedly get backlinks from credible websites on the anchor text ‘car parts online’ or ‘buy car parts online’ your backlink game will strengthen.
Backlinks from credible websites for this anchor text will give a positive signal to search engines about the authenticity of your website. Pick a name that is specific to your core brand ideas or what you offer or where you are located. A snappy and slick domain name that is keyword rich will help in getting backlinks and can in-turn help your website to rank higher.
Pick a Word that is Easy to Understand
Since your online business will be accessible to the world 24 x 7, it deserves a name that is understood across various geographies without any difficulty. The word online is understood in over 24 languages around the world – this makes it the perfect choice for businesses that plan to conduct business across the globe. An easy to understand name such as www.onvent.online will help your business blossom into a stellar brand.
What You Should Not Do
Avoid Using Long Names
Since most brandable names on .com or .net are already taken, finding a short name can be challenging. We recommend not to compromise on your brand name by picking a name that is long or awkward just to be on a legacy domain name.
Long names are hard to remember, and they bring in a sense of inconsistency. Long URLs lack credibility and they won’t do well to gain brand trust and brand loyalty. A web address in the like of www.unity.online is a good example of a short and brandable name.
What is DNS? Domain Name Servers (DNS) is an amazing technology that helps us open internet addresses without a hustle. At its basic, DNS is the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.
Avoid Including Unwanted Characters
Pick a name that is devoid of any abbreviations and unnecessary characters that will clutter your brand name. Your domain name should be easy to understand in the very first instance.
Conduct a radio test to gauge how easy or hard your domain name is to understand. The key is to pick a name that is free of any confusion and is easy to type. To pick a clean and uncluttered domain name you must:
- Avoid clubbing numbers with words (www.100shirts.online)
- Avoid using hyphens (www.smart-hacks.online)
- Avoid using abbreviations (www.clothes4sale.online)
- Avoid using unusual spellings (www.thejeanzz.store)
- Avoid Using a Name that sounds like someone else’s name
Apart from the legal implications of using a trademarked name or one that sounds very similar to a leading brand, the last thing you want is for your business to be mixed up with another business or brand.
Picking a name that sounds like another brand’s name has massive legal repercussions and is also a marketing disaster. On the flipside, be wary about nobody trying to piggyback on your brand name for their own benefit.