Here's How To Choose a Kickass Domain Name for Your Startup!

Here’s How To Choose a Kickass Domain Name for Your Startup!

What does your startup’s name have to do with your branding, marketing, and customer acquisition endeavors? A lot! Your startup’s domain name is an extension of your online brand and makes for a valuable brand asset. This is why choosing the right domain name for your startup is a crucial investment.

name for your startup

With hundreds of new domain extensions now available, you no longer have to compromise on your name choices and settle for something clunky or awkward. And you shouldn’t.

As a cutting-edge new startup on the brink of breaking stereotypes, your business deserves a slick and intuitive domain name.



Finding the perfect domain name for your startup entails searching for something that describes the essence of your business and one that stands out from the competition.

Your domain name is the first touchpoint for anyone who comes across it and therefore, you need a name that is capable of creating a striking first impression.

What Are The Most Common Startup Domain Extensions?

Domain extensions such as .tech, .io, .ai, .online, .store, etc make for some favorite domain extensions among startups.

The choice of a startup’s domain name should be based on industry relevance and startup’s brand name.

Traditional domains such as .com and .net have been around for decades and millions of websites are already using these extensions.

However, new domain extensions make for a favorable choice for startups, especially if they are looking to find a qualitative, short, memorable domain names which are not weird.

Startups could choose new domain extensions such as .tech, .store, and .press since they are scalable and definitive and clearly explain the nature of the business.

These extensions are globally understood which means they are easier to build a brand with. Generic new domain extensions such as .online, .website, and .space make for some other tasteful and intuitive options.

What Makes For A Great Startup Name? 

Here are the parameters that make for a great startup domain name:

  • A domain name that is short, easy to type, and easy to remember
  • A domain name that is definitive, relevant, and meaningful
  • A domain name that is unique, innovative, and memorable
  • A domain name that is clean, crisp, and uncluttered (free of any lingual or grammatical errors)
  • A domain name that is descriptive of what you sell and the industry you belong to

Before you begin your domain search on registrars such as GoDaddy or Namecheap, it’s important to understand the aforementioned parameters to acquire a great domain name for your startup. You can also search for names on this domain name generator.

How To Choose A Great Domain Name For Your Startup? 

The best way to choose a great domain name for your startup is to search for simple and short names that have a nice ring to it.

Look for options outside of .com and brainstorm for names using online tools to ensure that you’re not infringing any trademarks.

A few years ago, hunting for and registering a meaningful and relevant domain name was an arduous task since most evocative choices were taken and there was a lack of available domain extensions. With new domain extensions, that is not the case.



Here’s how you can choose a great domain name for your startup:

1)   Keep it simple and memorable 

Since the internet is the primary channel for your customers to find you, think of a name that is easy to spell, easy to remember and easy to recall.

Many businesses twist their spellings to avoid trademark conflicts or to find a domain name that sounds right but is spelled wrong. Instead, pick a name that’s more in-line with your business and strikes a chord immediately.

For example, the American media conglomerate, Meredith Corporation, has its online magazine store on, a name that clearly defines the business, as well as is easy to brand and recall.

At the same time, it’s great for SEO too since a name like this is keyword-rich in the context of the relevant industry.

2)   Opt for a name that has a ‘nice ring to it’

If your business is not as simple as ‘magazine store’ and you need a pathbreaking name still, take inspiration from the likes of Google, Yahoo! and Shazam.

Think of a name that sounds nice, even though the word itself may not make much sense or maybe a new word may be a combination of two existing words. For example, or

3)   Brainstorm with online tools 

While selecting a name, feel free to make use of online word tools that will help you narrow down on a few top choices by giving suggestions:

Visual Thesaurus, a tool that gives you a visual web of words around your keyword.

Tech Startup Name Name Generator, a cool way to generate business name ideas as well as check their domain availability simultaneously.

Name Mesh, a tool to generate a name based on a keyword.

Naminum, a tool to generate a name based on a theme.

With the help of these tools, you can easily brainstorm and generate a shortlist to pick from. This will also give a structure to your naming process.

4)   Verify trademarks 

Make sure the name you decide on is not already trademarked. This will protect you from legal hassles later. Here’s an interesting example in this context involving the tech giant Microsoft.

A 12th-grade Canadian student, Mike Rowe, decided to launch his part-time web design business on domain name

Microsoft claimed that this was trademark infringement and demanded the domain name be forfeited.

Eventually, they reached a settlement where Mike Rowe gave up the domain name in exchange for cool Microsoft perks and products.

While this ended amicably for both parties, others may not be so lucky.

Thus, it is advisable to check, and then double-check that your brand name choice is not conflicting with another brand’s trademarked name.



5)   Think outside the box .com

Would you rather be or or The first one is not only long but also prone to spelling mistakes while typing the web address.

Make a statement with your domain name by choosing something that is innovative and futuristic.

Do not compromise on your choice of name, in fact with new domain extensions, you have a choice to make your name more innovative and memorable.

Take, for instance, – the domain name is short and easy to remember. Or, consider wherein the startup’s domain name communicates a message about what it does, which helps in brand positioning and marketing.

Where To Buy A Domain Name For Your Startup?

Here are some of the best domain name registrars:

  •         GoDaddy
  •         Namecheap
  •         Bluehost
  •         HostGator
  •         Hover
  •         1&1
  •         Gandi
  •         Dreamhost

Once you’ve zeroed in on your name options, you must register your domain name. You can visit the registrars mentioned above to register your startup domain name.

What Are Some Of The New Domain Extensions?

New domain extensions such as .online, make for promising new domain extensions. A new domain extension like .online offers favorable brand-building potential to online businesses and startups.

What is a .online domain?

.online makes for one of the most logical ways of announcing to the world that you are online. As a word, ‘online’ is understood in over 24 languages globally.

Which is why this is a brilliant domain name for your startup. Not only can you develop a strong global brand, but you can also confidently establish an online presence for your local brick and mortar business.

US-based is a fitting example of a small business taking to the web and making the Canadian market a part of its business map.

Final Thoughts 

Finding the perfect domain name for your startup is actually a simple and hassle-free task. And with all the information you have now, there’s no reason not to choose a short and brandable domain name on one of the striking new domain extensions mentioned above.


Starting an online business? Build it on a .online domain!



This article was originally published on the Startup League blog.

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